Cairo Diagnostics Rebranding

Branding, Visual Identity

Cairo Diagnostics is a specialized hematopathology lab focused on blood cancers and solid tumor molecular profiling. Located in Westchester, New York.

“They are one of the largest hematopathology centers in the Tri-State area serving hematologists, oncologists, pathologists, hospitals and academic centers since 2012.

Cairo Diagnostics Old LogoCairo Diagnostics New Logo
Cairo Diagnostics Branding

The way it is designed communicates what Cairo Diagnostics is all about. The straightforward design of the emblem features the CD initials enclosed within a flawless circular pattern that represents completion and harmony – which perfectly describes the uncomplicated and agile process of Cairo Diagnostics.

logo ratio design
Cairo Diagnostics Rebranding

The vibrant gradient colors are eye-catching and was inspired of the figure of a DNA. The typography has been selected to be sleek, soft, and simple to make the icon stand out and exude a clean and modern feel.

abstract shapes by rendering tissue cells
Clinical decision-making support

Using abstract shapes by rendering tissue cells and cytogenetics molecules in the negative space to give the impression of the tech-savvy lab, consistently delivered in every point.

abstract shape
abstract shape